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Mobilizing a constituent base in response to threatening legislation
To acquire the major portion of search engine result page real estate in 10 highest searched keywords in the dairy industry . The metrics to track success were CTR, Impression and conversions.
- Search Engine Optimization
- Social Media Optimization
- Website Responsiveness
- Content Strategy
- Content Creation
The Long Key Keywords saw top position on Google Search within the first month. Rate of Impressions & the Click through Rate (CTR) increased substantially over the first quarter. Rectification of canonical issues, improvisation of responsive web design & strategizing content were key factors in trumping the competition and achieving higher SERP rankings.