Operating from a creative platform driven by meticulous analytics, we develop content and tailor digital marketing
mandates with elasticity. We craft strategies and build framework to suit the particular genre of your business.
The growth and prosperity of our digital agency lies in an ever evolving set of core competencies neatly combined
and architecture in to our custom made solution for our clients and their brands.
Glance at our services listed on the right.
Delivering Values, Constructing Trust.
Digital Candy has a history of producing appropriate and brand-centred designs to connect the product to its consumers in the market. Our team seeks understanding of your product/ services to build the kind of design that the customers embrace.
Shaping up the abstracts.
Thought and emotions behind making of the product is intangible. We make the complex process of converting intangibles into working prototypes simple through innovative ideas and quick iteration. UI/ UX designing, making a brand logo or coming up with a presentation design tailor to deliver the best outcomes, Digital Candy always seeks to bring out the right message through captivating designs.
UX Design Considerations
- Workability and Scalability
- Intuitive Interface
- Brand Consistency
- Accessible across all platforms
Visual Design Postulates
Elements in a design such as: Typography, images, colors, grids/ layout etc. leaves an overall impact on the user experience. Digital Candy’s visual design postulates are formulated to spot the utility and liabilities that protrudes experiences in products that satisfy and engage. Analytics based insights together with creativity and originality to produce plethora of meaningful solutions that are self-sustaining.
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It’s a Digital World Afterall
Globalisation and internet together has stretched the marketing demography beyond the boundaries. But, it is still critical to be present where your customers dwell. A customized website or a mobile app puts you right in palm of their hands. Mobile usage has been expanding exponentially. New smaller devices have revolutionized the user’s experience. In a world which is accelerating and shifting gears every minute, can your brand afford to be left behind?
Fit for your Business
Digital Candy covers devices of all shapes and sizes. Custom app, mobile responsive website, cross-platform compatibility, consumer focussed or enterprise driven, you name it we have it. Our development strategies analyses your set of goals and target customers. We develop the exact content and tools, use the right platform to market your across the countries.
Note, where your users are.
Increasing online traffic, cultivating engagement, targeted meaningful conversions and building relations via cost effective, smart and integrated campaigns tailored to focus on only important targets and no riff-raff. Digital Candy’s core digital marketing stands on the pillars of:
Strategized planning of Campaigns
- Organic SEO
- Pay Per Click Marketing
- Content Marketing
- Contextual and Display Commercials
- E-mail Campaigns
- Strategizing Digital Campaign
There are some principles which need to be answered prior planning any form of digital campaign:What do you look to achieve via your campaigns? Who will be your target consumers? What are the budgetary constraints? Do you have a tracking framework to measure the success rate? How you wish to achieve a product market fit scenario? The questions are to be reasoned out for us to craft a traceable effort that fetches targeted results.
Pay Per Click and Search Engine Marketing
Digital Candy formulates an SEM campaign cultivated from best practices and principles in organizational perspective.
- Strategic selection of search engine
- Comprehensive keyword search.
- Practical Bid Strategy
- Intriguing Pay Per Click Creative
- Important Landing Pages
SEM campaign produces highly measurable results. We tune the on-going campaign, do rigorous A\B testing repetitively maximizing ROI of the clients
Social Media Services
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Digitalising the World
HOW and WHY?
It’s an undeniable fact that intuitiveness and importance of digital platforms has reached across generations, cultural boundaries and more.Blending intriguing visuals with informative copy and astounding graphics delivers over the top results. With a clean understanding of your audience, Digital Candy’s digital strategy work model is designed to construct a framework that tells your story in a logical yet informative sequence to drive best results.
Content is an atomic particle of all digital marketing and Digital Candy’s analytic creative approach to contents helps awesome creative meet tailor made organizational objectives. Conclusions may tumble from transactional to transformative provoking behavioural changes over the spectrum.Artistically speaking, a number of parameters provide a framework for developing insights that transforms our digital strategy and positioning.
- Competitive Analysis
- Audience Research
- Social Listening
- Website Analytics
- Search Engine Research
- Global Issues